Diversity remains a priority in our workforce, reflecting a wide range of Israeli society, including religious communities, Arabs, asylum seekers, migrant workers, and more. In a tourism sector facing an ongoing labor shortage, we remain committed to inclusive recruitment and accessible employment across our operations and roles.
Welcome to Abraham
An Israel-based company weaving impact into tourism through hostels and tour operations, devoted to driving positive change.
Our Values
come as you are
come as you are
We remember that we are all human beings. Everyone we meet is shown respect, equality and tolerance. Employees, guests, suppliers, customers – all receive fair treatment and a sense of security, enjoying open and sincere communication, regardless of gender, religion, nationality, or lifestyle.
All are welcome!
we are all in this together
we are all in this together
We believe that everyone is part of a social fabric. We encourage cooperation and teamwork among our employees and stakeholders. We recognize the importance of family in its various forms and work to create a relaxed, informal atmosphere.
travelling together on spaceship earth
travelling together on spaceship earth
We are part of the world and feel responsible for it. It is important for us to create sustainable tourism with consideration for the natural and human environment in which we operate.
doing well by doing good
doing well by doing good
We understand that to have a positive impact on the world, we must be a profitable and growing business organization. We run a professional, high-quality organization that enables us to meet the needs of our customers while creating impact and encouraging activism to promote the goals in which we believe.
inspiring change through travel
inspiring change through travel
We see tourism as a force that can change reality and be beneficial for people, communities, and the world as a whole.
in fun we trust!
in fun we trust!
We maintain a joyful approach to work in particular, and to life in general. We strive to be creative and flexible, and to adjust to changing conditions and surprises. Our aim is consistent progress and development, always acting with love and enthusiasm, with a smile and in a spirit of empathy towards those around us, whoever they may be. We strive to enjoy both the fruits of our labor and the ways in which we work to reach them.
A letter from our CEO
“In a year of significant challenges, our commitment to responsible business practices and positive social impact has remained at the core of everything we do.”
All
Tel-Aviv
Eilat
Jerusalem
Hostels
In 2025, we operated three hostels: Tel Aviv and Eilat in Israel, and Bohol in the Philippines.
In Israel, the year was marked by ongoing instability, repeated rounds of conflict, and a significant shortage of international tourists. Throughout periods of escalation, we continued to open our doors to displaced people whenever needed. At the same time, we focused on developing partnerships and projects that could provide meaningful activity, social impact, and an economic foundation for continued operation. Our hostels hosted a wide range of events, workshops, retreats, and courses, serving as active spaces despite the challenging context.
For most of the year, our operations relied primarily on domestic tourism. Toward the end of the year, we were encouraged to see early signs of international tourism gradually returning to Israel.
Tours
Abraham Tlalim Tours is the joint tourism venture of Abraham Group and Tlalim Group, dedicated to socially conscious travel across Israel, Jordan, and the West Bank. Our tours provide in-depth exposure to the complexities of the region and Israeli society, fostering meaningful engagement and positive impact on travelers and local communities.
Following a period of disruption in late 2023 and early 2024, when tour activity was largely paused due to the war, 2025 marked a gradual process of recovery. As tourism slowly resumed toward the end of the year, we were able to reintroduce selected regular tours alongside continued development of impact-focused experiences.
We believe in the power of local perspectives. Our tours are led by local guides who share personal stories and lived experiences, engaging with communities rather than speaking about them. From border-region tours in the Gaza Envelope to cultural and culinary experiences that support small businesses, we continue to promote responsible tourism that connects people, amplifies local voices, and reflects the region’s complexity.
GSTC – In 2024, Abraham became the first tourism company in Israel to receive the GSTC certification from the Global Sustainable Tourism Council. This certification recognizes organizations that meet the highest global standards for sustainable tourism, ensuring they adhere to strict sustainability criteria.
Achieving this certification was a significant journey. After a pre-audit assessment and the development and implementation of a Sustainable Management System, the final audit was delayed by war. Despite the challenges, we successfully completed the audit and were pleased to find that sustainability is already deeply embedded in our DNA, requiring only a few adjustments to achieve certification.
SDGs
The GSTC certification aligns with the United Nations Sustainable Development Goals (SDGs), a global framework to end poverty, protect the planet, and ensure prosperity for all by 2030.
Target 8.9 promotes sustainable tourism that creates jobs, supports local businesses, and preserves cultural heritage—principles that are at the core of our work.
SDG’s we focus on
Impact Model
Our impact Model
We commit to sourcing products and services locally and sustainably, supporting local and small businesses and contributing to the long-term economic resilience of the communities we operate in.
We take a proactive approach to environmental responsibility, implementing eco-friendly practices, reducing waste, conserving resources, and supporting local conservation efforts to minimize our impact on the environment.
At Abraham, we prioritize fair employment, providing a safe and supportive work environment with opportunities for professional development. Our inclusive workplace culture values diversity and positively contributes to communities. We also aspire to reduce the gender pay gap, ensuring equal opportunities for all team members.
We cultivate an inclusive atmosphere, fostering mutual understanding and respect among our guests, local communities, and diverse societal groups through hostel activities, partnerships with activists and artists, dual-narrative tours, and NGO collaborations
Actions Implemented
Diverse Workforce
Gender Equality Focus
We are committed to promoting gender equality by ensuring equal opportunities and fair working conditions for all staff. We regularly review salary data to identify and address gender-based wage gaps. Advancing gender equality remains a defined strategic goal toward 2030, guiding our long-term efforts to achieve full parity across our workforce.
Art with Impact
Art is a core element in our hostels, featuring works by young local artists in rooms and shared spaces, with full credit given to each creator. The artworks reflect social, environmental, and local themes, aligning with our values and providing a platform for emerging artists within our hostel spaces.
Women-Focused Recruitment
We actively work to increase women’s participation in our workforce through targeted recruitment practices, including gender-aware job postings and women-focused recruitment channels. Due to the severe labor shortage in the tourism sector, these efforts do not always result in the desired outcomes; however, increasing women’s employment remains a clear and ongoing priority in our recruitment approach.
Conferences and Peer Learning
We actively participate in industry conferences and professional forums to support peer learning and collaboration. Through speaking engagements and knowledge-sharing, we promote responsible tourism practices and share our impact approach, highlighting how it supports diverse stakeholders across the tourism value chain.
Safe Space for Employees and Guests
Beyond mandatory workplace requirements, we provide ongoing annual training focused on creating safer spaces for employees and guests. The training addresses prevention and response to sexual harassment and violence, supporting a respectful and inclusive environment across all our locations.
Waste Reduction & Management
We work to minimize waste by reducing single-use plastics to a minimum and improving recycling practices, including paper and packaging waste. We continue to conduct waste surveys to better understand waste streams and identify opportunities for improvement. In addition, we take part in an innovative pilot in Eilat focused on reducing food waste and improving local waste management practices.
Abraham’s Billboards
At our Tel Aviv hostel, a large public wall serves as a platform for messages addressing pressing social issues. Throughout 2025, the space displayed a poster calling for the return of the Israeli hostages, in solidarity with their families and public protests. In early 2026, it was replaced with a joint Israeli-Palestinian artwork calling for peace.
Impact Events
We support local communities by hosting events for nonprofits and leading independent initiatives, creating spaces for meaningful engagement and action. Alongside cultural events such as second-hand fairs and live performances by local musicians, we aim to develop ongoing, impact-driven collaborations that connect social initiatives with our hostel spaces.
Green Roof in Tel Aviv
Our Tel Aviv green roof is a pilot project developed in collaboration with a young entrepreneur. The roof helps regulate temperature, absorb runoff, and support urban biodiversity. With an on-site bar, it functions as an open and accessible space, welcoming guests and the local community to work, meet, and gather throughout the year.
Impact Tours
Our impact tours support local communities by working directly with small businesses and enabling local voices to share their own stories through direct engagement on the ground. In 2025, many tours focused on communities in the Gaza Envelope affected by the war, alongside a newly developed tour supporting small businesses run by reservists.
Energy Reduction & Management
At Abraham Eilat, electricity continues to be sourced entirely from renewable energy. Across our locations, we work to optimize energy use through responsible resource management, including towel changes upon request and awareness signage in rooms and public areas. In addition, we participate in an energy reduction pilot in Eilat aimed at further improving efficiency.
Collaboration with Nonprofits
We support nonprofit organizations by making our spaces available for social initiatives and community-based projects. In 2025, this included partnerships with organizations such as Blender, which hosted Jewish-Arab language exchange meetings; Culture of Solidarity, which held food-packing activities for its beneficiaries; and a community theater program for children in Eilat, hosted weekly at our hostel.
Supporting SMEs
We prioritize purchasing from local SMEs as a means of supporting local economic development and reducing inequality. In 2025, we conducted an in-depth review of our procurement across all suppliers and improved our measurement tools to better assess purchasing from small and medium-sized businesses across our operations.
Local Initiatives and Partnerships
In 2025, Abraham was a leading partner in the creation of EcoFest Eilat, the city’s first urban sustainability festival. Developed in collaboration with local community partners and the municipal youth center, Abraham helped shape the program and hosted most of the events. Abraham remains open to ideas from the local community and seeks to support and host meaningful initiatives whenever possible.
Draw Me a Fist Exhibition
At our Tel Aviv hostel, we continue to host an outdoor art exhibition displayed on the building’s exterior. The exhibition features protest banners created by artists responding to expressions from Israel’s Declaration of Independence, using the raised fist as a shared visual symbol. Positioned in the public space, it invites reflection on democratic values and civic expression.
War and Ongoing Instability
Abraham's Tent
Impact Tours
Evacuees 2025
Peace Banner
The Abraham Tent: Support and Resilience
Following the October 7th attack, many young Israelis were left coping with the loss of close friends, alongside grief and uncertainty, often without adequate recognition or support. In response, in 2024 the Abraham Tent program was launched by the Abraham Group in partnership with the Gvanim Association, offering a structured and compassionate space for young adults to process grief, build resilience, and connect with peers.
The program continued to operate throughout 2025 at Abraham Tel Aviv, within a professionally supported and National Insurance-recognized framework. The Abraham Tent engaged 730 participants across 60 facilitated support groups, maintaining its role as an anchor for emotional support during ongoing periods of war and national instability.
KPIs
01 Impact Tour Participation
Impact tours aim to support local communities, the environment, or local economies, while presenting the places visited in a complex and multi-dimensional way. The decline in tour participation reflects the broader impact of the war on tourism in Israel, particularly the sharp reduction in inbound travel. In 2025, Abraham-Tlalim Tours began a gradual rebuilding process, with impact tours now making up the majority of our offerings, while adapting to changing tourism conditions and audience needs.
02 Impact Events
Impact events are activities hosted at our spaces that focus on social, cultural, or community-related issues, often in collaboration with nonprofits and local initiatives. In 2025, most impact events were designed for larger local audiences, resulting in significantly higher overall participation. Throughout the year, we also focused on building ongoing, win-win collaborations that create value for our partners, our spaces, and the community.
We remain open to new collaborations and genuinely welcome impact-driven initiatives and ideas.
03 Women Employment
The lower percentage of women employed reflects the closure of our hostels in Jerusalem and Nazareth in 2024, where a higher proportion of women were employed. This level has remained stable in 2025 and is further influenced by the ongoing labor shortage in the tourism sector, which limits recruitment options and requires operational compromises. Despite these challenges, increasing women’s participation in our workforce remains a clear priority, as reflected in our recruitment practices and actions.
04 Diverse Workforce
Diversity – foreigners, ethnic minorities, people with disabilities, and 50+.
The decrease in both the number and percentage of employees from diverse backgrounds reflects the overall reduction in workforce size following the war, alongside the ongoing labor shortage in the tourism sector. As recruitment options remain limited, maintaining workforce diversity has become more challenging in practice. Despite this context, diversity continues to be a core value in our employment approach, and we remain committed to inclusive recruitment as operating conditions allow.
05 Gender Wage Gaps
Our commitment to fair employment is reflected in our gender pay gap, which remains below both the Israeli economy (Source) average and global benchmarks in the tourism sector(Source). While pay gaps persist in certain roles, particularly at higher management levels, we continue to monitor and address disparities across the organization.
06 Outsourced Employees
The increase in outsourced employment in 2025 reflects the ongoing labor shortage in the tourism sector, which has required limited operational flexibility in specific roles. While direct employment remains our preferred model, short-term outsourcing was used as a pragmatic response to staffing constraints. We continue to prioritize direct employment wherever conditions allow.
07 Procurement from Small Businesses
Over the past years, procurement from small businesses declined following the COVID-19 crisis and continued to decrease during the early stages of the war, as business closures and budget constraints affected supplier engagement.
In 2025, we conducted a comprehensive data refinement process, including direct verification of all suppliers and an updated calculation method that excludes non-procurement expenses such as rent and utilities. This updated measurement provides a more accurate view of our current engagement with small businesses and establishes a clearer baseline for future reporting.
08 Carbon Footprint
The significant decline in our overall carbon footprint that began in 2024 continued into 2025, primarily reflecting reduced tourism activity following the war. At the same time, since 2024 our Eilat hostel has operated on 100% renewable electricity, contributing to lower emissions.
While activity levels began to gradually recover in 2025, carbon intensity (tCO2e per $M revenue) remained substantially lower than in previous years. This indicates improved efficiency alongside operational stabilization.
The higher footprint recorded in 2022 reflects the post-pandemic recovery and the return of international tourism, which increased overall activity and associated emissions.
The data is based on an unaudited model and includes partial Scope 3 emissions.
Future Goals
Global
Impact
Apply our sustainable management system and impact goals throughout our global network by 2030, with adaptability to local contexts
Equal
Opportunities
By 2027, achieve gender pay equality and ensure equal job opportunities throughout our network
Diversity &
Inclusion
By 2030, aspire to achieve representation rates of employees from underrepresented populations reflecting their proportionate share within Israeli society, fostering a diverse and inclusive workforce beyond entry-level positions
Carbon
Reduction
Reduce Carbon intensity compared with 2023 by 20% by 2026 (scope 1,2), and 50% by 2035, a critical step towards achieving net-zero emissions by 2050
Impact
Tours
Ensure that 25% of tours offered on our platform are Impact Tours by 2030
SME's
Procurement
Maintain and enhance our procurement from small and local businesses, currently at 23%. Over the next three years, procurement analysis will inform our 2030 targets
Sustainability
Accreditation
Maintain our third-party sustainability accreditation as a reflection of our ongoing commitment and accountability
Awards
Best Extra Large Hostel
Abraham Tel Aviv was awarded Best Extra Large Hostel at the 2025 Hostelworld HOSCAR Awards. More than just a place to stay, Abraham Tel Aviv is a vibrant hub where travelers connect, share experiences, and explore Israel like locals.
Best Local Community Engagement
Abraham Group received the Best Local Community Engagement award at the 2025 Global Youth Tourism Awards (GYTAs) from WYSE Travel Confederation.
Thanks
To our dedicated team, guests, partners, investors, and collaborators, thank you for your trust, commitment, and shared effort. Your ongoing collaboration enables our work and impact, especially in times of uncertainty and change.
We close this report with a shared call for peace, healing, and the creation of new connections and bridges. A call to open doors to new ideas, dialogue, and cooperation. It is a time for repair. It is time for peace.
